The Chicano Hollywood Film Festival has announced that Great American Media's Pure Flix Familia, a soon-to-launch Spanish-language and bilingual streaming platform dedicated to faith and family entertainment, will serve as an official media sponsor for its second annual event. The five-day festival, which celebrates Chicano and Latino storytelling, will take place in Pomona, California, and will feature over 140 films, panels, workshops, and cultural showcases.
As part of its participation, Pure Flix Familia will present a fireside chat titled "Faith, Family & the Future: Introducing Pure Flix Familia," hosted by Chicano Hollywood founder Johnny Murillo. The session will feature Great American Media executives discussing the platform's vision, its commitment to faith- and family-focused programming, and its plans to collaborate with Latino filmmakers and content creators to develop original stories. The conversation will also explore the evolving landscape of faith and family entertainment and the importance of culturally relevant content for Latino audiences.
Johnny Murillo expressed enthusiasm about the partnership, noting that Pure Flix Familia's involvement represents the kind of meaningful industry connection the festival aims to foster. "This is an opportunity for our filmmakers and creators to learn about a new platform that is actively looking to serve Latino families and collaborate with Latino storytellers," he said.
Pure Flix Familia will also host the "Spill the Café Storyteller Lounge," a space for filmmakers and attendees to learn more about the platform and its upcoming launch. Additionally, the company will sponsor the Community Impact Legacy Award, which will be presented during the Closing Night Awards ceremony on Sunday, August 2. The award recognizes individuals who demonstrate leadership and service that strengthen families and uplift communities.
Denise Crayne, Chief Financial Officer of Great American Media, emphasized the company's dedication to building a welcoming home for faith and family stories while creating opportunities for Latino storytellers. "Our goal is to build a welcoming home for faith- and family stories while creating meaningful opportunities for Latino storytellers to bring new voices, perspectives, and experiences to audiences," she said.
The Chicano Hollywood Film Festival brings together filmmakers, content creators, entertainment executives, and audiences for independent film screenings, industry panels, workshops, filmmaker Q&As, networking opportunities, and cultural showcases. By celebrating both pioneers and emerging voices, the festival aims to create a space where storytelling, culture, commerce, and community converge.
Great American Media is the leader in faith and family entertainment and operates several brands, including Great American Family, Great American Pure Flix, Great American Faith & Living, and GFam+. Pure Flix Familia is part of this portfolio, designed to offer Spanish-language and bilingual content that reflects the faith and values of Latino audiences. The sponsorship of the Chicano Hollywood Film Festival aligns with Pure Flix Familia's mission to collaborate with Latino creators and provide culturally relevant programming.
