REPLOID Group AG ("REPLOID") has consolidated its fertilizer business into a dedicated company, REPLOID REGREEN GmbH ("REGREEN"), based in Wels, Austria. The new entity will produce and market organic fertilizers made from insect frass, a nutrient-rich by-product generated when Black Soldier Fly larvae process organic residues from the food industry. The move is part of REPLOID's strategic expansion into the fertilizer market, leveraging its existing ReFarmUnits.
Andreas Steinbüchler, a veteran with over 25 years of experience in the fertilizer industry, has been appointed Managing Director of REGREEN. Steinbüchler previously served as Chief Commercial Officer of LAT Nitrogen GmbH, Europe's second-largest fertilizer producer, and was President of the Fertilizers Europe association from 2021 to 2023. His leadership is expected to drive the company's market entry and growth.
REGREEN's initial focus will be on Central Europe, with the first product launch scheduled for fall 2026: fertilizer sticks for potted plants. A lawn fertilizer and an agricultural fertilizer for commercial farming will follow later that same year. All products will be derived from insect frass sourced from REPLOID's own ReFarmUnits, ensuring a consistent and sustainable supply chain.
Europe's fertilizer market faces structural challenges, including heavy reliance on imported mineral fertilizers, tightening regulations, and increasingly degraded soils. Organic fertilizers like those from REGREEN complement mineral ones by improving nutrient efficiency, building soil organic matter, and enhancing soil resilience to drought stress. This positions REGREEN to meet rising demand for locally produced, circular solutions in agriculture and horticulture.
"Europe imports fertilizer while its soils are being depleted. Neither is a viable option in the long run," said Andreas Steinbüchler. "With REGREEN, we are deliberately building what has been missing: a regionally produced organic fertilizer that makes soils more fertile over the long term. With a focused company within the REPLOID Group, we gain the speed and agility to successfully develop the market with innovative products."
Philip Pauer, CEO and Founder of REPLOID Group AG, added: "With REGREEN, we are giving our fertilizer business its own, effective structure and, in Andreas Steinbüchler, a leader with many years of industry experience. This underscores that the fertilizer segment is a strategic growth pillar for us, with enormous scaling potential."
The spin-off allows REPLOID to streamline operations and focus on the fertilizer segment's growth potential. REGREEN is a wholly owned subsidiary of REPLOID Group AG, and further information can be found at www.regreen.co.
REPLOID Group AG, founded in 2020 and headquartered in Wels, Austria, offers an innovative system for the industrial utilization of regional organic residues from the food industry. The company builds and services modular and scalable insect-rearing plants (ReFarmUnits) for its customers, and has been listed on the Vienna Stock Exchange's direct market plus segment since July 2025 (ticker symbol: HRX5). The Group employs more than 190 people. For more information, view the original release on www.newmediawire.com.
