TAMPA, FL – A new platform called Single Social Club is launching in Tampa Bay with a novel approach to helping singles meet: by removing the pressure of dating and focusing on shared activities instead. Created by professional matchmaker Felicity G. Morgan, founder of Assured Matchmaking, and co-founded with technology lead Greg Miceli, the platform aims to address the growing fatigue many singles feel with traditional dating apps.
Single Social Club distinguishes itself by eliminating swiping entirely. Instead, members choose from over 157 activity options—such as kayaking, pickleball, dining, trivia, fitness, and entertainment—and indicate their availability and preferences. The platform's technology then finds overlaps in schedules and interests to form small groups of approximately six to eight people. "If you're free Saturday from two to seven and somebody else is free from three to six, we don't need six text messages asking, 'What time works for you?'" Morgan said. "We already have the overlap. Now let's find the other people who wanted to do the same thing."
The significance of this launch lies in its response to dating-app burnout, a phenomenon increasingly examined in research. Many singles report emotional exhaustion from endless swiping and superficial judgments. Single Social Club flips the traditional sequence: activity first, person second, and romance only if it naturally develops. Members interact using code names like Bee, Fox, or Moon, providing a layer of privacy and reducing immediate pressure. A verification process is in place, though the platform acknowledges that no system can guarantee behavior.
Morgan's inspiration came from conversations with clients who expressed a desire to take breaks from dating but still wanted to socialize. "I kept hearing the same thing," she said. "'I'm taking a break from dating. I'm focusing on myself. I'm tired of the apps.' And I thought, okay. Focus on yourself. But why should focusing on yourself mean sitting at home?" The platform is designed for a broad audience, including those coming out of breakups, newly divorced parents, and professionals whose friends are busy or have different interests.
The timing of the launch is notable given the rise of viral dating shows like Love Is Blind and Pop the Balloon, which highlight extremes in modern dating. Morgan believes these shows underscore how efficiently people disqualify each other based on superficial criteria. "We've gotten incredibly efficient at disqualifying each other," she said. "A picture. Height. Shoes. A job title. One sentence in a profile. Sometimes we're deciding what somebody isn't before we've had an opportunity to experience who they are."
Single Social Club also incorporates an optional feature for those who do feel a connection. After an activity, members can privately indicate interest in someone from their group. If the interest is mutual, Morgan's matchmaking service, Assured Matchmaking, can step in to help explore the relationship. This integration offers a seamless transition from social activity to potential romance without the public rejection or popularity contests common in other apps.
Technology co-founder Greg Miceli emphasizes that the platform's success is measured by getting people off their screens. "Most technology is designed to keep you on the screen," he said. "We're building something that's supposed to help you get off the screen. The technology handles the coordination, finds the overlap and helps form the group. Then the real experience happens in the real world." The platform is a web app, accessible via browser, and can be saved to a phone's home screen for app-like convenience.
Initially focused on Tampa Bay, Single Social Club plans to expand to other markets as participation grows. The launch offer is $1 for the first 30 days, after which membership auto-renews at $20 per month for Basic access, including up to five activity opportunities monthly. Additional costs for activities, venues, or transportation are separate.
For Morgan, the message is clear: "Don't join because I promised you're going to meet the love of your life. I can't promise that, and neither can anybody else. Join because there's something you've been wanting to do. Go do it. Let life surprise you from there." This approach may resonate with singles seeking a more organic and less pressured way to connect, potentially signaling a shift in how people approach socializing and dating in the digital age.
