HARRISONBURG, VA — During Law Enforcement Child Month this July, Stic-It Rotating Car Flags is urging Americans to show support for the children of police officers by displaying its rotating car flags. The initiative, recognized by the Fraternal Order of Police and the Gratitude Initiative, aims to highlight the sacrifices made by law enforcement families, particularly the children who endure missed birthdays, interrupted holidays, and the constant worry that accompanies a parent's dangerous job.
"For the children of law enforcement officers, the job is never just a job," said a spokesperson for Stic-It. "It can mean missed birthdays and holidays, late-night shifts, family dinners interrupted by duty calls, and the quiet fear that comes with knowing a parent leaves home each day to face danger." The company emphasizes that while officers are often thanked for their service, their children's sacrifices are frequently overlooked.
Law Enforcement Child Month was created to shine a light on the sons and daughters of officers, recognizing the emotional weight they carry in silence. Modeled after the Month of the Military Child, the observance seeks to build awareness and support for children whose lives are shaped by the realities of law enforcement service, including long absences, unpredictable schedules, and public scrutiny.
Stic-It is encouraging supporters to display a Stic-It Rotating Car Flag as a visible sign of appreciation for law enforcement children and their families. The company believes that such acts of solidarity send a powerful message. "We talk a lot about backing the blue, but real support should include the families standing behind that uniform," the spokesperson added. "For a child of a police officer, seeing people publicly acknowledge their family's sacrifice can mean something. It says, 'We haven't forgotten you. We know your family serves too.'"
Throughout July, Stic-It is encouraging law enforcement supporters, police families, community organizations, and residents to display the flags, which are designed to help drivers turn their vehicles into visible statements of pride and solidarity. The company stresses that the goal is not merely to promote a product but to turn Law Enforcement Child Month into a national moment of recognition for children who often grow up with resilience, pride, uncertainty, and sacrifice woven into daily life.
"These kids did not choose the badge, but they live with everything that comes with it," the spokesperson said. "If displaying a flag on a car helps even one law enforcement child feel seen, appreciated, and honored this month, then it is worth it."
Law Enforcement Child Month is being observed nationwide throughout July, with organizers hoping to establish it as an annual tradition that expands support, awareness, and resources for the children of law enforcement officers across the country.
