Political scientist and journalist Nancy Clara presented her strategic manual Step by Step: How to Do Business with the U.S. at Palacio Balcarce in Buenos Aires, gathering business, diplomatic, and military leaders. The event, supported by the Chamber of Industry and Commerce of La Matanza and the Center for American Studies (CEA), highlights the growing importance of international expansion for Argentine companies. The book positions itself as an essential technical tool for small and medium-sized enterprises (SMEs) seeking real and sustainable entry into the U.S. market.
The gala evening attracted an elite audience, including Brigadier Gustavo Lema (Falklands War veteran and President of COFA) and Lieutenant Colonel Ángel León (Vice President of COFA). General Engineer Raúl Racana, author of The Dominion of Minds, led the technical presentation, while economics journalist Claudio Negrete Williams conducted the overall presentation. Attendees included Dr. Luis María Savino (CEA), Francisco Lamanna (CIC La Matanza), Engineer Jorge Pereira de Olazábal, Dr. Inés Marcuzzi, Dr. Guillermo Rosas González (Spanish Chamber of Commerce), and Dr. Andrés Echevarría (American Club of Buenos Aires).
Clara shared key strategies for successfully entering the North American market, emphasizing the need for methodology and resilience. The arrival of her grandmother, Ana María Estrella, a symbol of immigrant perseverance, provided a moving moment. Clara remarked: "This manual is not only about technique; it is the systematization of 25 years of experience as a Hispanic businesswoman. Success in the U.S. requires methodology, but also the resilience I learned from my roots."
The evening concluded with remarks from Luis Savino and a piano performance by Federico Malvarez, coordinated by Rodrigo Etchavarría and supported by brands such as "Un Tal… Vega" Wines from La Rioja, Bodegas Febrero Riojano, and sustainable export fashion designs.
In the context of Argentina's national economic restructuring, Step by Step stands as an indispensable technical manual for decision-makers seeking to mitigate risks and capitalize on the comparative advantages of Argentine entrepreneurs in the North American market. The book is available at Librería Paidós (Av. Las Heras 3741, Recoleta), Librería Huemul (Av. Santa Fe 2237, CABA), and Librería Biblos (Puán 378, Caballito), as well as globally on Amazon.com.
Nancy Clara, a leading figure in the Hispanic business community in the United States, is a political scientist and journalist who has resided in Florida for more than two decades. She is currently director of the American Club of Buenos Aires and previously served as director of the Argentine-American Chamber of Commerce. Her book provides a practical roadmap for Argentine talent seeking to expand beyond their borders.
