Tina Brinkley Potts has announced the launch of the KnowNet Worth 30-Day Podcast Series, aimed at helping professionals navigate what she calls the "Knowledge Extraction Economy." In this new economic era, expertise is increasingly extracted by organizations and artificial intelligence systems without adequate compensation for the knowledge creators. Potts argues that professionals must build systems to own and monetize their knowledge long-term, rather than exchanging it solely for time.
According to Potts, the rise of artificial intelligence has accelerated the extraction of expertise, making it critical for experts to recognize the value of their knowledge. She introduces two foundational concepts: the KnowNet Worth™ framework, which helps experts quantify and communicate the value of their expertise as intellectual property, and the Knowledge Royalty System™, a business model that enables recurring revenue from knowledge through licensing and structured systems. Inspired by songwriters earning royalties from past creations, this model encourages professionals to build digital assets that generate ongoing income.
Potts is already applying these principles with organizations across the country, helping them capture operational expertise and transform institutional knowledge into structured systems. She believes entrepreneurs, consultants, healthcare professionals, educators, attorneys, and thought leaders can benefit from this approach. "The future belongs to people who own their knowledge, not just the people who share it," Potts said. "If you don't intentionally build assets around your expertise, someone else will build value from it."
The KnowNet Worth 30-Day Podcast Series is available at https://tinabrinkleypotts.com/amplify-your-expertise/, where listeners can access the series and learn more about the KnowNet Worth™ framework and the Knowledge Royalty System™.
