The Supervisory Board of Bastei Lubbe AG, listed on the Prime Standard segment of the Frankfurt Stock Exchange, has appointed Tina Jurgens to the Executive Board as Chief Marketing and Sales Officer, effective November 1, 2026. Jurgens brings extensive experience in digital media and content marketing, having most recently served as Co-CEO of ZEBRALUTION Group, a leading digital distributor for book and audiobook publishers in Germany.
At ZEBRALUTION, Jurgens oversaw operations across digital publishing and podcasts, as well as technology, finance, and HR. She joined the company in 2018 as Managing Director, where she established the new business division zebra-audio.net, now known as ZEBRALUTION Podcast. In 2022, she was promoted to Chief Operating Officer before becoming Co-CEO in 2024.
Prior to ZEBRALUTION, Jurgens held senior roles at prominent German media companies. After graduating in journalism and communication studies, she started her career in 2004 as a product manager at Suddeutsche Zeitung. She later took on senior positions at Axel Springer, Bayerischer Rundfunk, and BRmedia, specializing in audio content marketing and licensing, as well as the development of digital business models.
Carsten Dentler, Chairman of the Supervisory Board of Bastei Lubbe AG, commented: “In Tina Jurgens, we are gaining a proven media expert who combines long-standing experience in content marketing with extensive digital expertise and an entrepreneurial drive to shape the future. She is equally familiar with the traditional book and media business and with digital business models, and is therefore ideally equipped to strategically drive forward the marketing of our content and brands. We are convinced that, together with her colleagues on the Executive Board, she will be able to provide important impetus and unlock new potential for Bastei Lubbe.”
Jurgens succeeds Sandra Dittert, who left the publishing house by mutual agreement at the end of her term in July 2026 after six successful years. Dentler added: “The Supervisory Board would like to express its sincere thanks to Sandra Dittert for her dedication and the consistently trusting working relationship. She has played a decisive role in shaping the publishing group’s positive development and has thus made a significant contribution to its profitable growth and portfolio expansion. We wish her all the best for the future.”
Bastei Lubbe AG is the leading independent publishing group in Germany, based in Cologne. It publishes books, audiobooks, and e-books featuring high-quality popular entertainment as well as periodical novel booklets, and owns more than 14 imprints. The company is recognized as an innovation driver in the industry, having successfully established several rapidly expanding community-driven business models. It is also a pioneer in digital media, producing thousands of audio and e-books distributed through all digital channels. The group generates annual revenues of over EUR 118 million (2025/2026 financial year), and its shares have been listed in the Prime Standard of the Frankfurt Stock Exchange since 2013. Further information can be found at www.bastei-luebbe.de.
