tonies SE, the globally leading interactive audio platform for children, today announced the Toniebox Lite, a new device designed to expand its growing ecosystem with a smaller, lighter, and more affordable option. The Toniebox Lite delivers the core tonies listening experience—screen-free, child-operated, and intuitive—while being compatible with all existing Tonies and the company's library of over 1,500 Tonies and 3,500 digital titles. Pre-orders in North America begin today through tonies.com and walmart.com, with in-store availability at Walmart starting August 22. The device will launch in the UK, Australia, and New Zealand in fall 2026.
The introduction of Toniebox Lite marks the first proof point of tonies' strategy to build a multi-device ecosystem. The company positions the new device as a complement to its flagship Toniebox 2, which includes additional features such as interactive Tonieplay gaming, a dynamic light ring, and bedtime functionalities like a sleep timer and sunrise alarm. Tobias Wann, CEO of tonies, emphasized the company's mission: 'As parents increasingly seek mindful alternatives to passive screen time, we see a tremendous opportunity to champion the power of listening, spark imagination, foster independence and curiosity. With Toniebox Lite, we open the door to that world for more families than ever.'
The Toniebox Lite is certified for children aged 1 and older and offers the same parental controls available through the tonies app, including playback control, volume limits, and access to digital content. Ginny McCormick, CXO of tonies, highlighted the device's portability: 'Childhood rarely stands still. It unfolds across family vacations, visits with grandparents, and everyday adventures in between. Toniebox Lite’s simple, portable design allows families to bring the tonies experience wherever childhood happens.'
With the launch, tonies evolves into a true multi-experience ecosystem, offering distinct devices tailored to different family needs while maintaining a unified platform and content library. Toniebox 2 remains the flagship for families seeking the full feature set, while Toniebox Lite provides an accessible entry point and a portable companion for on-the-go use. The company continues to invest in new content, including My First Tonies, interactive Tonieplay games, and partnerships with brands like Bluey and Pokémon. Available at launch, kids can personalize their Toniebox Lite with a range of colorful covers that also add cushioning for everyday adventures.
tonies has sold around 12.2 million Tonieboxes and over 165 million Tonies worldwide since its founding in 2014. The company reported EUR 630 million in group revenue for FY 2025, a 31% year-over-year increase, and guides for FY 2026 group revenue above EUR 760 million. The Toniebox Lite launch reflects the company's accelerated innovation cadence and commitment to extending its platform to meet diverse family needs.
