The 2026 'Xinjiang, A Land of Wonders' themed exhibition, dedicated to supporting Xinjiang through intangible cultural heritage, opened on July 30 in Shihezi City, Xinjiang. Running until August 3, this year's event is the largest edition to date, featuring an innovative exhibition hall centered on 'integration and co-creation.' The theme embodies the idea of beauty in diversity and harmony through mutual appreciation.
At the main venue, the Shihezi Convention and Exhibition Center, six sections have been set up: 'Intangible Heritage: Music and Dance,' 'Intangible Heritage: A Feast of Local Flavors,' 'Intangible Heritage: Technology and Innovation,' 'Intangible Heritage: Learning and Transmission,' 'Intangible Heritage: Cultural and Creative Market,' and an interactive exhibition and performances themed 'Intangible Heritage in Poetry.' Together, they offer a diverse range of experiences, including Chaoshan Yingge dance, Xinjiang Muqam, heritage food tastings, XR digital experiences, and interactive educational activities.
At the sub-venue, the Bayi Sugar Factory Cultural and Creative District, seven intangible cultural heritage items, including Nanjing Yunjin brocade and Hainan Li brocade, will be featured on a permanent basis. This move helps shift intangible cultural heritage presentation beyond short-term exhibitions toward sustained transmission, ensuring that these traditions are preserved and passed down to future generations.
Using intangible cultural heritage as a bridge, the event promotes interaction, exchange, and integration among all ethnic groups. By encouraging practitioners to learn from one another and collaborate, it injects new vitality into the safeguarding and transmission of these cultural treasures. The exhibition brings together more than 650 representative intangible cultural heritage items and is expected to receive 200,000 visits.
The significance of this exhibition extends beyond cultural display. It underscores the role of intangible cultural heritage in fostering social cohesion and economic development. By integrating traditional arts with modern technology and creative markets, the event not only preserves heritage but also adapts it to contemporary contexts. The permanent installation at the Bayi Sugar Factory district exemplifies a sustainable model for heritage preservation, moving beyond temporary events to create lasting cultural infrastructure. This approach aligns with broader efforts to support Xinjiang's cultural and economic vitality, making the exhibition a model for other regions.
The event also highlights the collaborative spirit among diverse ethnic groups, as seen in the joint participation of practitioners from various backgrounds. This cooperation is crucial for maintaining cultural diversity and promoting mutual understanding. As the exhibition draws thousands of visitors, it serves as a platform for education and engagement, ensuring that intangible cultural heritage remains a living, evolving part of community life.
