Marketing & Advertising
News Category
New Book 'News Marketing' Offers 28-Day System for AI Visibility Through Press Releases
David A. McInnis releases 'News Marketing: The 28-Day System for AI Visibility Through Press Releases,' providing a framework for organizations to ens...
SBMS Media Releases Contractor Marketing Guide to Help Home Service Businesses Align Strategy with Growth
The guide explains how contractors can connect marketing efforts like SEO, ads, and content to improve lead quality and sales follow-up, distinguishin...
Efryll Carmelo Reflects on 15 Years in SEO, From Link Spam to AI Search
Senior SEO manager Efryll Carmelo traces his 15-year journey in search marketing, from 2010's automated link-building to 2026's AI search era, arguing...
SBMS Media Introduces Contractor Marketing Readiness Framework to Guide Investment Timing
SBMS Media's new framework helps contractors decide which marketing investment to prioritize based on their current website, lead flow, and sales proc...
Grizzly Media Co Launches AI Search Optimization Service for Trades
Grizzly Media Co introduces an AI Search Optimization service to help local trades secure citations and visibility on AI-driven platforms like ChatGPT...
Versus Systems Powers Interactive Campaigns Across Sports, Entertainment and Media
Versus Systems Inc. (NASDAQ: VS) operates a patented earned-rewards platform that embeds games and prizes into digital and live experiences, engaging ...
Luis Suarez Joins 1win as Official Football Expert for FIFA World Cup 2026
Football legend Luis Suarez partners with 1win as its official football expert and ambassador for the FIFA World Cup 2026, providing exclusive predict...
TargetNXT Email Pulse Report 2026 Reveals Shift Toward Quality and AI in B2B Marketing
The report highlights that B2B email marketing success now depends on audience quality and AI adoption, with ROI rising to $39-$43 per dollar spent.
Six AI Platforms Are Reshaping How Businesses Produce 3D, Visual, and Audio Content
Six AI creative platforms are enabling businesses to generate 3D models, renders, brand imagery, and audio without specialist skills, forming a coordi...
As AI Floods Market With Content, PrintAVizion Says Attention Is the New Currency
PrintAVizion argues that in an era of AI-generated content overload, brands must focus on creating physical, multi-sensory experiences like video broc...
Local Businesses Turn to VTraffic.io After Google Profile Suspensions
VTraffic.io helps local businesses reinstate and optimize Google Business Profiles after suspensions, improving local visibility and customer engageme...
Helika Launches Evolve, an AI Platform That Transforms Brand Mascots into Interactive Characters
Helika's new platform Evolve uses AI to turn brand mascots into interactive personas that engage fans across multiple channels, building trust and per...
PRPowered to Attend 2026 Cannes Lions Festival to Explore Marketing Strategies for Nonprofits
PRPowered will attend the 2026 Cannes Lions International Festival of Creativity to identify innovative marketing strategies and potential partnership...
Click Nonprofit Publishes Transparent Pricing for Church Marketing Plans
Click Nonprofit's transparent pricing for church marketing and Google Ad Grant management removes uncertainty for ministry leaders, helping them compa...
Strategix Introduces Integrated Trust-Building System to Address Brand Consistency Demands
Strategix launched the Company Advancement Model, a unified system merging PR, marketing, and branding to help global brands build trust and consisten...
Rachel and Matt D'Eletto Expand Creator-Led Digital Marketing Services in Las Vegas
Rachel D'Eletto, founder of Right Direction Marketing by Rachel, is expanding her creator-led social media and digital marketing services in Las Vegas...
Versus Systems Leverages Gamification to Transform Passive Audiences into Active Marketing Participants
Versus Systems uses its patented gamification and rewards platform to boost audience engagement and customer loyalty, addressing the challenge of capt...
Apex Growth Launches Bundled Citation Building and Google Business Profile Management Service
Apex Growth's new offering combines citation building with Google Business Profile optimization and other local SEO services to help businesses improv...
Star Diamond SEO Expands Regional Search Coverage Across Indiana With Dedicated SEO Services for Every Market
Star Diamond SEO expands its Indiana SEO services with region-specific strategies and the 5C Framework, helping local businesses improve search visibi...
Shaqeem Akbar-Downey Warns Businesses About the 'Busy Work Trap'
Shaqeem Akbar-Downey highlights how many businesses mistake constant activity for productivity, urging them to adopt structured systems and protect fo...
Quamly Corp. Identifies Six Audience Intelligence Gaps Hidden in Most Marketing Dashboards
Quamly Corp.'s new analysis reveals six structural gaps in marketing dashboards that prevent teams from extracting actionable intelligence, emphasizin...
Pocket Creatives Warns Smaller Brands Face Bigger Risk from Poor Visual Planning
London-based production team Pocket Creatives highlights that campaign-ready visuals are now a foundational part of launch planning, with smaller bran...
Crest Point Expands Face-to-Face Marketing Services Across the UK and International Markets
Crest Point is expanding its face-to-face marketing operations across the UK and into the US and India, emphasizing personal engagement as a key drive...
B2i Digital Named Official Marketing Partner of 121 Mining Investment New York
B2i Digital, Inc. has been named the Official Marketing Partner of 121 Mining Investment New York, a two-day conference bringing over 70 mining compan...
PR Club Honors New England's Best in PR and Communications at 58th Annual Bell Ringer Awards
The PR Club celebrated the region's top PR and communications professionals at the 58th Annual Bell Ringer Awards, highlighting standout campaigns and...
Three Listing Gaps That Push Small Businesses Off Google Maps
High Altitude SEO identifies three core issues—outdated listings, weak Google profiles, and lack of local search strategy—that cause small businesses ...
ZatroX Studio Launches Integrated Link Building and Content Marketing Model for Organic Growth
San Luis Obispo agency ZatroX Studio introduces a unified service combining link building and content marketing to deliver measurable organic growth f...
Shelly Group Appoints Georgi Bonev as CMO to Drive International Scaling
Shelly Group appoints Georgi Bonev as Chief Marketing Officer to lead global marketing strategy and international expansion, leveraging his experience...
HPRA Opens Call for Entries for the 2026 ¡BRAVO! Awards, Honoring Culturally Relevant PR and Marketing Campaigns
The Hispanic Public Relations Association (HPRA) has opened submissions for the 2026 National ¡BRAVO! Awards, which recognize excellence in multicultu...
Mogu Mogu Launches Global Campaign 'Wanna Skip? You Gotta Chew' Targeting Gen Z
Sappe's Mogu Mogu introduces a campaign turning unskippable life moments into enjoyable experiences through its chewy snack drink, aiming to engage Ge...
Whisenhunt Media Expands Video and Digital Services Targeting Personal Injury Law Firms in the Southwest
Whisenhunt Media has expanded its video and digital marketing services to specifically serve personal injury law firms, aiming to provide a single acc...
SBMS Media Warns San Diego Contractors: Prepare for El Niño Now to Protect Winter Profits
SBMS Media issues a preparedness advisory for San Diego contractors, urging immediate action on project timelines, contracts, and marketing before pot...
New Agency Brings Enterprise-Level Marketing Strategies to Small Businesses
Obie Poasa launches Protean Digital LLC, a performance marketing agency that applies enterprise-level paid media and analytics approaches to help smal...
Slake Marketing Helps LA Small Businesses Replace Fragmented Marketing with a Cohesive Growth System
Slake Marketing, a boutique LA consultancy, addresses the common small business problem of disconnected marketing vendors by acting as a single integr...
Generation Uranium Hires Plutus Invest & Consulting for European Marketing Campaign
Generation Uranium has engaged Plutus Invest & Consulting GmbH for a 12-month marketing services agreement to boost its investor awareness in Europe, ...
Be Water Earns Strong Walmart.com Reviews for Taste and Smoothness
Greene Concepts Inc. announces that its Be Water brand is receiving positive customer reviews on Walmart.com, highlighting the product's natural sourc...
AI Email Tools Deliver Better Results on Governed Data Infrastructure
Email marketing success increasingly depends on clean data and governed infrastructure, as AI-powered features require structured programs over broadc...
PickleJar Entertainment Group Leverages Fan Engagement Platform for Romantic Comedy 'Sunflower Child' Starring Gavin Casalegno
PickleJar Entertainment Group is expanding its content ecosystem by providing marketing and fan engagement technology for the romantic comedy 'Sunflow...
Tickets Now on Sale for the 58th Bell Ringer Awards Ceremony
The PR Club of New England has opened ticket sales for the 58th annual Bell Ringer Awards, set for June 4, 2026 at the Museum of Science in Boston, ce...
Planet Ventures Hires Global One Media for Six-Month Investor Outreach Campaign
Planet Ventures Inc. engages Global One Media to produce and distribute investor-focused video and marketing content across digital platforms starting...
10X Health Appoints Will Sliger as Chief Marketing Officer to Drive Brand and Marketing Expansion
10X Health appoints Will Sliger as CMO, leveraging his experience scaling brands like PXG and GoDaddy to build the marketing engine behind its precisi...
AI Wranglers Model Redefines Local Marketing Standards
Xander Marketing Services launches AI-powered digital marketing in Cape Coral, emphasizing KPI-first strategies and responsible AI implementation to c...
First Orion Partners with Boost Mobile to Deliver Branded Calling
First Orion's INFORM® Branded Calling will allow Boost Mobile subscribers to see business names on incoming calls, enhancing trust and answer rates.
Borden Cheese Unveils 2026 Grilled Cheese of the Year with 40 Grams of Protein
Borden Cheese announces the Protein Powerhouse grilled cheese as the 2026 Grilled Cheese of the Year, offering over 40 grams of protein and 8 grams of...
The Digital Smile Expands Services to Offer Full-Suite Dental Marketing
The Digital Smile, a specialized dental marketing agency, has launched SEO, PPC, and web design services to help dental practices attract more patient...
Dista Launches DistaAir Campaign to Highlight Persistent Gaps in Cross-Border Commerce for Indian Products
Dista's DistaAir campaign uses a fictional airline to spotlight the real-world challenges and unmet demand in cross-border commerce for Indian product...
Comedy Village Marks Women’s Comedy History Month with Special Shows in Times Square
Comedy Village in Times Square is celebrating Women’s Comedy History Month with a curated lineup of shows featuring established and emerging female co...
Howling Media Reports 74% Traffic Surge for Chicago Home Services Client in 2026 Performance Findings
Howling Media's 2026 performance data shows a 74% organic traffic increase for a Chicago home services client, highlighting the effectiveness of integ...